The fashion industry is a dirty one, we are well aware. In fact, the clothing industry is regarded as one of the most environmentally damaging and inhumane industries in the world. In an effort to wholeheartedly stand by our mission, we choose manufacturers incredibly carefully. Our products come from manufacturers with WRAP certified factories committed to following: the health of the environment, fair trade, and safe working conditions.
In addition to how our shirts are made, we care about what they are made from. The majority of the materials you will find in our garments are upcycled. Meaning they were created from recycled materials, notably plastic bottles. Instead of letting more bottles end up in our oceans, technology has been created to have them end up in fashion. Fuck yea, we are here for it. So instead of having new polyester knitted for our stuff–which would mean the production of new plastic–we upcyle plastic that's laying around waiting to be turned into another person's treasure... before it ends up in the ocean. Each one of our garments is made from roughly 3-5 recycled RPET bottles, that's bad-fucking-ass. Learn about the process here.
In addition to using recycled plastic to weave our threads, we also stand by 100% organic cotton. Cotton is a natural (non-synthetic) material, making it incredibly environmentally friendly. The reason we stand by organic cotton is because the production is even friendlier to the environment. It doesn't damage the soil, it has less impact on the air, it uses 88% less water, and 62% less energy. Lastly, no toxic chemicals means that organic cotton is not only safe for the planet, but for YOU.
We currently have three fabric blends in our arsenal that slightly differ from one another in their blends and fit.
Lightweight Performance Fabric: Our lightweight performance fabric is 70% upcycled, boasts moisture wicking capabilities for all your outdoor adventures, and had a slightly more athletic fit in the arms and shoulders. Made from 30% recycled cotton, 30% organic cotton, and 40% recycled RPET polyester. Each LW garment contains 3-4 recycled plastic bottles.
ECO-leece: Our fleece is 50% upcycled, incredibly durable, and softer than a fucking bunny. Made from 50% organic cotton and 50% recycled RPET polyester.