We are here to inspire and encourage you to get outside via imagery, earth first products, and F-bombs. We are flipping the fucking script on how we talk about–and treat–the great outdoors. Ya dig?
We are a triple bottom line business, meaning that we are driven by the "3 P's": planet, people, and profit. We are more of a cause than we are a business, as we care more about our impact on the environment and humans than we care about profiting.
This is why we donate 10% of our sales each month in an effort to protect the outdoor experience, for both ourselves and our future generations.
We strive to do our part in protecting the planet, and to inspire you to believe that you can too. We believe in being both environmentally and socially responsible and pride ourselves on being champions of environmental stewardship and equitable access to the outdoors.
We clearly do things a little differently around here and we are not for everyone. The fact that you even typed "fuck" in your browser to get here shows us that you might be one of us! Stick around!
Mother Nature. Mama Earth. Whatever you want to call her, it is our duty to protect her. We must leave the space taking care of us better than how we find it, always. We not only prioritize sustainable materials, but sustainable production and business practices. We are constantly working to improve our products and their impact on the planet. We continuously strive to create zero waste by utilizing post-consumer and recyclable packaging.
In the words of environmental and human rights activist Céline Semaan, “Everything we make returns to the earth as either food or poison. The world we want to live in is a world where we create things that are good for the earth and good for the people.”
We purchase our blank garments from a company that produces their garments in international WRAP certified factories. Yearly audits ensure that their suppliers are paying fair wages and providing a healthy and safe work environment.
The blanks we use are made from a recycled plastic fabric, REPREVE, which is produced using a technology that transforms plastic bottles into polyester fibers, which are then spun into yarn and knit into fabric.